Dansonn Beats is a music production company based in Los Angeles that has been offering original, high-quality instrumentals to a wide variety of industry artists and companies since 2010.
The client's goal was to simulate a rhythm by connecting every capital throughout the mark. Legibility was a concern, so our explorations focus shifted toward developing unique ligatures to encapsulate the piece.
The execution above, although a personal favorite, didn't align with the client's vision and was actually inverted to create the mark DANSONN uses presently (below).
