CompleteSet, the Treasure Map for Collectors, archives the world's collectibles and helps collectors buy, sell and trade them. They're headquartered in my hometown of Cincinnati, the former home of Kenner Products – a toy giant and pioneer in toy advertising – so I jumped at the opportunity to lend a hometown hand.
The thrill of the hunt for an item you are positive you can't live without is probably a feeling many of us can still recall from our childhood, so it was important to keep the look and feel vibrant and playful. The new branding fits seamlessly alongside fun and iconic brands like Disney, Funko, Hasbro and Johnny Cupcakes; all brands CompleteSet curates collectibles from for their loyal fans.
A bold treasure map icon paired with a matching custom word mark pop right off of CompleteSet's signature purple and help to resonate with that youthful excitement and the inner child in all of us!